Benefits of Directory Listings Management Proactively managing online Directory Listings data helps local businesses verify their business profiles, create consistent NAP citations and other data points like hours of operation, categories and keywords across the web in order to increase local search visibility. It’s important to ensure your business data is updated, accurate, consistent and complete. Nine out of 10 negative local search ranking factors deal with incorrect, inconsistent or mismatched NAP data or business category information. If your NAP data doesn’t match across various online directories, if information is inaccurate, inconsistent or incomplete, that can have a detrimental impact on your local search rankings. Search engines automatically and systematically review and cross-reference “data points” across hundreds or thousands of online directories to determine how accurate, consistent and reliable the information is. Companies like Google, for instance, depend on NAP data to help determine search rankings, but Google certainly is not manually reviewing data from millions of companies. Though there are many factors involved in SEO, one key component of search engine algorithms is NAP data. SEO, or Search Engine Optimization, is a process that aims to generate traffic through free or organic search results on search engines. Both have a significant impact on local search results.
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